The key to success in selling online depends largely on the right choice of what to sell.
There are so many things you can sell, how do you choose? Here are some tips to make this decision a little easier:
1. Selling things that people need
If you have identified a need or know that there is a product people always need, this makes it one of the safest things to sell in terms of not drying the market.
Unfortunately, this also means you will have more competition, and that can be a big obstacle for the newcomer.
If you can identify a niche product that people need, and you’ll always need, this is where real money is.
A quick way to get ideas about the most popular products under special is to go to AIliExpress Select a category and sort by the number of orders.
2. Sell things that people want
The great thing about selling online is that there are plenty of tools available to help you find your market.
Use search analytics to identify common topics and concerns, but beware of fads. Fads are trends that will have a very short lifespan.
Rubik Cube, Tickling Elmo, and Corrected Cabbage Dolls are all examples of fads. These fads proved to be expensive for retailers who did not predict that interest in products was a fashion rather than a permanent trend.
While all these products are still available for new purchase today, they will never regain their glory days.
The Rubik’s Cube lesson is a valuable one. When these markets first hit the market in the mid-1980s, they did so in a fire of publicity that even included mainstream news reports.
The promise that this game would turn ordinary children into irresistible instant geniuses for adults who rushed to buy things for their children, grandchildren, nephews and nieces.
Of course, the problem is that no one can solve the mystery, and for many unhappy recipients it was just a frustrating and ugly piece of plastic that consumes space so that the toddler can come and break it easily for him.
The initial explosion in sales was followed almost immediately by the inevitable recession, and the only retailers who made a reasonable profit from the heresy were those who entered the sale of cubes early, and came out without restocking before the bubble burst.
What all this means is that you can not only sell what is currently traded, but you must be something you really trust. You have to believe that it is high quality and valuable to the consumer, something you may be proud to sell.
3. Choose products that have universal appeal
The Internet gives you access to the global marketplace, so it wastes this feature if you sell only useful products in a limited geographical area or for a limited period of time. This does not mean that you can not make money from these products, but it requires more effort.
There is another development in this as well, which is well associated with the first party. If you can identify something that people need is a shortage in one place but available elsewhere, you can make money by buying from a place of plenty and selling at a place of shortage.
You just have to focus on your marketing so tight that no one knows your game, or will sink with competitors.
4. Sell things that you’re already passionate about
There is no doubt that if you really love something, you’ll be better at selling it. You might also do a better job of promoting it on your website.
If you are really into health and fitness, for example, sell products related to this interest. You’ll find it easier to write about these products in your blog posts and you’ll get a marketing boost from that.
You’ll also find it easier to find and sell new products, because you are already interested in the types of products that will be displayed.
5. Sell things that you have specialized knowledge about
If you are an expert of some sort, you must sell products that are relevant to your area of expertise, so you can give good advice to customers. Customers will really appreciate the informed and reliable service.
6. Sell stuff you make yourself
If you have a skill and you can create things (either physical or intellectual property like e-books and videos), you can take advantage of that.
The material items that are made are more expensive and you’ll need to make sure you’re unique enough that people really want to buy what you sell.
7. Sell other people’s stuff
There is a way you can sell almost any product without having to actually store it. It’s called “drop shipping,” and if you invest a little money in creating a strong brand identity, you can succeed. How this works is when a bulk product manufacturer does not want to invest money in marketing, packaging, branding, etc., it allows you to invest your money in these things and focus only on doing what you do best, which is manufacturing. J
You can create a brand, create a product, sell the product and send it to the consumer.
Of course, if something goes wrong with this process, you are likely to be fully responsible, but that is work.
8. Facilitate other people who sell their products
A business model that is rarely considered, but a model that can work under the right conditions, is where you don’t trade at all.
You simply provide a website that allows other people to trade and you cut off the percentage of sales as commission to provide the site.
9. Promote stuff and let others sell it
Affiliate marketing programs let you promote other people’s business and products and get a commission when someone makes a purchase.
It’s very hard to achieve success unless you know how to write a good copy that pulls the audience and motivates them to take action.
Lazy affiliate marketing where you just post an ad banner on a webpage is fairly viable if you get enough traffic, but anywhere near as successful as it is written really well.
10. Sale of memberships
Sometimes individual sales are not the best way to go.
If you have this type of site where you have content that people want to come back to and visit frequently, it might be a good idea to create a “members only” area where you offer exclusive content to paid members.
This works if you have something highly desirable, but are not likely to be publicly traded by people buying memberships.
Investment advice is a good example (provided that you are in fact an experienced investor), or any other type of confidential information that the target market is not likely to share freely because they may somehow harm themselves if they do.
Of course, not just following one of these ideas. You can try any combination of them, because the beauty of an online business is that it is largely inexpensive and you can afford the experience and failure many times before you find the right formula.
Traditional business is expensive, but online business does not contain a lot of financial burdens or restrictions of freedom, so you can explore anything that suits your taste.
This was just a brief guide to some of the things you could think of when choosing a product to sell online, but if you want to get scientific information about it (and you really should), you can read a more detailed guide here that will give you all kinds of suggestions not only About the type of products to consider, but also detailed case studies of specific niche products so you can see how all of this works.